About Brazilian Keratin

Brazilian Keratin is a revolutionary, keratin-based hair treatment that originated in Brazil and has captured the attention of beauty professionals and their clients world-wide.

Keratin, the primary protein of hair, nails and skin, can be remarkably effective as the key component of a conditioning and straightening treatment, transforming hair to an incredibly healthy, shiny, smooth state. Unlike other straightening techniques, most keratin treatments actually replenish the condition of the hair without changing or damaging its molecular structure. They penetrate and coat the hair, but do no damage to the cuticle. The result is "naturally" straight, silky hair that can be styled with ease.

The effects of a keratin treatment are “semi-permanent.” The hair’s volume slowly returns over a given period, depending on the formula and technique used. The healing effects can last much longer.

QOD Brazilian Keratin

Keratin formulas can be amazing conditioners and volume reducers… but there are many of these formulas on the market, and they vary in sophistication and effectiveness. QOD Brazilian Keratin formulas were among the world’s first – and have always been the industry’s most advanced.

QOD GOLD was the latest break-through innovation in keratin formulas, and is far-and-away the highest quality Brazilian Keratin product available today. QOD GOLD uses 24-karat gold nano-particles as a potent catalyst to the process, permeating the hair to an unprecedented degree, and producing a lasting level of conditioning and brilliance that no other product can match.

QOD MAX is our original formulation, and is still the most popular international brand. A decade of  advanced scientific research, international testing, and very strict quality control has resulted in a product that is truly superior and consistent. It is based upon organic Theobroma Cocoa, and features the rich conditioning and volume-reduction that QOD products are famous for.

QOD RED shares its formulation and results with QOD MAX, but is instead infused with Strawberry Fragaria essence – the first of its kind.

QOD Brazilian Keratin formulas are also well known for their versatility. Many international stylists now service a clientele who request a keratin treatment but wish to retain some degree of natural wave or curl. These professionals rely on QOD formulas – QOD GOLD in particular – to produce a wide range of exceptional results when it comes to the varying the level and type of volume reduction using advanced techniques.

We continue to refine our treatment formulas, finding more innovative ways to capitalize on the transformative powers of keratin. Always look for extraordinary new QOD products to continue pave the way for the keratin revolution!

About Formaldehyde

Unlike formaldehyde-based keratin treatments, QOD’s Brazilian Keratin products do not contain industrially manufactured raw formaldehyde. Instead, we have invested ten years of research in a patented process that mimics the effects of formaldehyde, and is readily accepted by the FDA. Still, we choose not to market our products as “formaldehyde free.” This is usually a disingenuous marketing gimmick, and potentially even harmful.

In the U.S. in particular, there is a great deal of confusion – and far too much false advertising - regarding keratin products and formaldehyde. Any good stylist considering offering a keratin treatment will take the time and effort to get to the truth about these formulas and their potency. Click here to learn more.

Treatment Specifics

Depending on the volume of hair and application process used, a QOD Brazilian Keratin treatment can take anywhere from 2 to 3 hours to complete. After the hair is washed with a purifying shampoo such as QOD Original Cleanse, the formula is brushed onto the hair, which is then blown dry and flat-ironed.

The volume reduction and deep conditioning produced by a QOD treatment will last 4-5 months, at least. Clients can ensure longer lasting effects by using a shampoo and conditioner with ingredients and PH levels specially formulated to support the treatment, such as QOD GOLD Shampoo & Conditioner.

See Application Instructions for more detail.